WordPress parent company, Automattic, buys WooCommerce, a shopping tool that powers more than 600,000 sites. The WooCommerce service grew out of parent company WooThemes, which was founded in 2008.
The basic version of the software is free, just like WordPress, but WooCommerce will charges extra for features such as appointment booking, subscription pricing and a product recommendation engine. Rumors are that starting from next year, Automattic will integrate WooCommerce’s features into its subscription business for enterprise users. If you’re using WooThemes products (extensions, themes, or other) your licenses and experience will continue as before and there is no reason to worry.
Sources say Automattic it’s ready to spend more than $30 million in cash and stock to buy the 55-person company. Matt Mullenweg, Automattic CEO, didn’t comment on the price but he said the acquisition was the largest his company ever made.
WordPress software now powers over 22 percent of the world’s top 10 million websites.