How can iOS App Developers lose money with Apple’s Pricing Matrix

How can iOS App Developers lose money with Apple’s Pricing Matrix

All developers are aware that any app in the app store sends 30% straight to Apple, leaving them with a 70% cut. For international sales, that percentage may vary due to tiered pricing & commission structure for each country’s currency. Apple converts other currencies into the developer’s currency using the exchange rate, but its pricing matrix is updated every few months instead of real-time (according to fiksu.com).

A tier 1 sale in Canada of $ 0.99 will pay $ 0.70 in CAD. The current exchange rate ($ 0.91 USD for $ 1 CAD), will leave the developer with $ 0.64 check from Apple.

Tier 1 sales may also generate more than the 70% cut because the Euro nets $ 0.76, New Zealand Dollar nets $ 0.76 and the AUD $ 0.75.

The Russian Rubble: $ 0.63, Hong Kong Dollar: $ 0.64, British Pound: $ 0.64, Swedish Krona: $ 0.64 and CAD are the currencies where developers are most affected.
apple revenue from tier one sales when converted to USD

Related Blogs

Quick question?