Ecommerce Overview

Ecommerce is buying and selling of products and services by businesses and consumers over the Internet.

Ecommerce can be divided into four main categories: B2B, B2C, C2B, and C2C.

B2B (Business-to-Business)

B2B describes companies doing business with each other. An example would be manufacturers selling to distributors or wholesalers selling to retailers.

B2C (Business-to-Consumer)

B2C are businesses selling to the general public. The B2c mainly uses catalogs and shopping cart software.

C2B (Consumer-to-Business)

An example of a C2B is a consumer posting his project with a set budget online. Companies acknowledge the consumer’s requirements and start bidding on the project. The consumer reviews the bids and selects the company best fitted to finish the project. Elance is a good example of a C2B platform.

 C2C (Consumer-to-Consumer)

C2C are sites offering auctions, free classifieds or forums where people can buy and sell using online payment systems like.  eBay’s auction service is the best example of a C2C platform at the moment.

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