Yes, they do!
It’s a fact that your customers spend more and more time on their mobile phones, so you should be prepared for when they need your services.
Here are a few steps in order to become a “player” for the already mobile customers.
1. Develop a mobile friendly site or an app.
We talked about the mobile site features. You should mainly focus on offering the visitor a pleasant experience while surfing your site. Don’t expect him to do extra stuff that will spend his time. He will go away in a blink of an eye.
2. Get local.
Searching for local information or businesses is one of the things people usually do on their mobile devices. According to statistics, 1/3 people are searching something local: either news, services or retailers. So if you’re a local retailer or a national retailer with stores in different cities, it’s vital to develop a local strategy aimed at mobile users.
3. Take advantage of the mobile phones abilities and qualities.
Mobile phones come equiped with unique attributes, like camera, GPS, barcode scanner, and so on. You should by all means take advantage of the opportunity to connect with your users by using these attributes. A good example is inserting your contact number in Google “click-to-call” Phone Extensions ad format, so people can quickly get your data through your mobile website.
4. Follow up separately both your stats (desktop and mobile).
People who search using a PC behave totally different than those using a mobile device. Thus, is important to follow each one of the stats separately, so you can understand how they navigate your site, what kind of mobile device do they use or what actions have they performed while visiting your website.
5. Integrate your strategies with other media.
Connecting your mobile efforts with your overall marketing strategy is crucial for your business. Integrate your social networks, QR code, and other means of communication with customers in order to get the best results.